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Website case studies & client projects

Every site here is live, for a real business, taking real enquiries. This is what happens when the website actually does its job.

MetalForm Solutions website

No prices online. Now buyers can compare products and ask for a quote.

MetalForm Solutions

MetalForm manufactures roofing sheets and steel door frames. Before the site, every price enquiry meant a phone call during working hours, and a contractor pricing a job after hours or between site visits had no way to move it forward until someone picked up.

The problemNo price list existed anywhere online. A buyer comparing suppliers before committing to one had to call each of them just to find out if they were even in budget, so the ones who answered fastest won jobs that had nothing to do with quality.

What I built

Self-serve pricing. Full price list and specs published on the site, so a contractor can quote a job on their own, at midnight, without waiting for a callback.

Catalogue as proof. Gauges, finishes, and stock photos laid out so a buyer can spec a job without a site visit.

Built for a job site connection. Pages load fast on the kind of signal a contractor actually has on site, not fibre in an office.

Call, then wait Old enquiry path
Price is live New enquiry path
Visit the site.
Tribeast website

Sales used to stop when the shop closed. Now the storefront stays open.

Tribeast

Tribeast is a streetwear brand that drops limited runs. Most of the interest happened on Instagram, but every sale still ran through a DM, at a time the shop was open to actually answer it.

The problemRevenue had a shift pattern that matched the shop's opening hours, not the brand's actual demand. A drop that hit at 9pm generated a pile of "is this still available" messages that went unanswered until morning, by which point half the buyers had lost interest or found something else.

What I built

WhatsApp checkout, built in. Tap a product, get a pre-filled message, close the sale without leaving the grid or waiting on a DM reply.

The drop, told as a story. New stock and its story sit front and centre, so a browser doesn't need an explainer to become a buyer.

A storefront that doesn't close. The site sells at 2am the same way it sells at 2pm.

Shop hours Old selling window
24/7 New selling window
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3D Belvedere Hybrid website

Customers had to hunt for a number. Now the call is one tap away.

3D Belvedere Hybrid

3D Belvedere Hybrid specialises in hybrid vehicle repair. Their customers tend to call at the worst possible moment, mid-breakdown, on the side of a road, with a phone at 12% battery.

The problemThe old contact number sat behind a "Contact" tab in a menu. In a genuine breakdown, three taps and a slow-loading page is the difference between a customer reaching them or reaching a competitor who's easier to find.

What I built

One-tap call, above the fold. The number is live on the homepage, no menu to hunt through under pressure.

Workshop proof, up front. Real footage and past jobs so an anxious hybrid owner trusts the shop before the call even connects.

Services stated plainly. What they diagnose and repair, listed in language a customer actually uses, not workshop jargon.

3 taps Old path to a call
1 tap New path to a call
Visit the site.
Alpha Trellis website

Buyers had no proof online. Now the catalogue does the first part of the sales call.

Alpha Trellis

Alpha Trellis manufactures doors and aluminium products. Their buyers are procurement teams and contractors who shortlist suppliers before they'll take a meeting with any of them.

The problemThere was no way for a buyer to confirm, without calling, that Alpha Trellis was an established factory and not a middleman reselling someone else's stock. That verification step either happened over a phone call the buyer often didn't bother making, or it didn't happen at all.

What I built

Full catalogue, live. Every product, gauge, and finish listed, so a procurement officer can shortlist without a site visit.

Past installs as evidence. Real jobs, real photos, doing the credibility-building a sales call used to have to do from scratch.

One route from browsing to a quote. No dead ends between looking at a product and asking for a price.

On request Old catalogue access
Always live New catalogue access
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Terra Forge website

An eight-field form slowed urgent enquiries. Now a quote starts in one tap.

Terra Forge

Terra Forge drills boreholes and takes on construction contracts. Someone searching for a borehole company is usually doing it out of necessity, a dry tap, not curiosity, and they're doing it on a phone.

The problemThe old enquiry route was a contact form with eight fields. Every extra field is a reason for someone in a hurry to give up and call the next name on the search results instead, and most of them did.

What I built

WhatsApp quote button, screen one. The fastest possible path from landing on the site to starting a real conversation.

Services split by job type. Drilling and construction kept separate, so the enquiry lands with the right person, not a general inbox.

Built mobile-first. Most searches for a borehole company happen on-site, on a phone, so that's the version that was designed first.

8 fields Old enquiry form
1 tap New enquiry path
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E-HEV Hybrid Specialists website

There was no online proof of specialist work. Now customers can see it before they call.

E-HEV Hybrid Specialists

E-HEV Hybrid Specialists repair hybrid and electric vehicles, work most owners won't hand to a workshop they've never heard of. The site and a rebuilt Google Business Profile launched together.

The problemThere was no online proof E-HEV could actually do specialist hybrid work, no diagnostics list, no past jobs, nothing for a search result to show beyond a name and a location pin. A nervous customer had no reason to pick them over a workshop they'd at least heard mentioned before.

What I built

Diagnostics stated plainly. What they can actually test and repair, not vague "we fix cars" copy.

Proof of past work. Real jobs on the site, so trust is built before the phone even rings.

Google Business Profile launched with the site. So the moment someone searched, there was somewhere credible for that search to land.

82 Profile interactions, first week
Unlisted Old search presence
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Union Auto Motors website

Bookings ignored the real workshop capacity. Now the calendar matches the bays.

Union Auto Motors

Union Auto Motors runs exhaust, tyre, and general service work across multiple bays. Bookings were coming in online, the problem was what happened after.

The problemThe booking flow didn't reflect real bay capacity, so the site would confirm a slot the floor couldn't actually take. That turned into reschedules, no-shows, and customers who blamed the shop for a mix-up the website caused.

What I built

Booking matched to real capacity. What's bookable on the site is what's actually free on the floor, not a fixed calendar guessing at it.

Service menu with real job scope. Tyres, exhausts, and servicing listed with what each one actually involves, so nobody's surprised on arrival.

Confirmation straight to WhatsApp. No booking disappears into an inbox nobody checks.

Fixed calendar Old booking logic
Bay-matched New booking logic
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